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Gaelyn Almeida

Sr. Director, Technology Strategy
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As Marketing Technology strategist, Gaelyn specializes in advising top US brands on how to use data, analytics, and technology to transform their customer experience across channels. Her work spans multiple industry verticals, with a focus on finance and wealth management. She helps customers navigate the complexities of digital marketing, providing them with detailed recommendations, actionable roadmaps, and agile implementation plans, which they can execute against to realize their business goals.


Prior to joining Merkle, Gaelyn was an Enterprise Data Architect at Wellington Management. She has also been a Data Architect at State Street Bank, and a consultant at Oracle Corp.

Gaelyn's Articles, Blog Posts, Webinars and More

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The Four Pillars of Business Intelligence

Business intelligence is the transformation of data into insightful, meaningful information that is useful to a business for making decisions and driving action. At its core are four pillars: Data Presentation Community Technology platforms
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