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Gaelyn Almeida

Director, Marketing Solutions

As a Technical Lead at Merkle, Gaelyn owns the delivery of marketing database solutions for multiple clients. In this role, she architects solutions, and manages project-specific development teams in a matrixed organization. Her clients have included large Fortune 500 companies like Regions Bank, JP Morgan Chase, and Dell.

Gaelyn is an accomplished technology leader and strategic thinker. She has a 16-year track record in successfully leading complex, enterprise level, Marketing Technology, Business Intelligence, Data Warehouse, and Data Strategy implementations, building deep expertise within the Financial Services vertical, specifically with Retail Banking, Trading, Portfolio Management, Fund Accounting, Risk & Compliance, and Custodial Systems.

Prior to joining Merkle, Gaelyn was an Enterprise Data Architect at Wellington Management. She has also been a Data Architect at State Street Bank, and a consultant at Oracle Corp. 

Gaelyn has a B.Arch from the Rachana Sansad’s Academy of Architecture, an MSIS from Eastern Michigan University, and an MBA from Babson College. Gaelyn lives in Silver Spring, MD, where she pursues her interests in photography and learning to sing opera.

Gaelyn's Articles, Blog Posts, Webinars and More

The Five Essentials to Rapidly Deploy a Marketing Database

The components and work-streams required to stand up a well-designed marketing database are well known. However, despite well-defined practices and processes, rapid deployments often fail. To ensure success, consider these five fundamental elements.

The Four Pillars of Business Intelligence

Business intelligence is the transformation of data into insightful, meaningful information that is useful to a business for making decisions and driving action.

At its core are four pillars: