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Gaia Read

Senior Analyst, Paid Search
Gaia Read

Gaia's Articles, Blog Posts, Webinars and More

PLAy to Win – Taking Your Shopping Program to the Next Level

Join this webinar to learn about the current state of Google Shopping and other key areas of focus for advertisers in this Product Listing Ads (PLAs).

Post Prime Day, Amazon Sustains Increased Paid Search Advertising Efforts

Amazon recently expanded its Google text ad efforts ahead of Prime Day, and appears to be remaining more aggressive than prior to the big sales holiday.