Gary joined Merkle in 2007 from Bank of America where he was a Senior VP. Gary worked for 10 years in the financial services industry, beginning as a marketing analyst with First USA / Bank One and eventually becoming a senior manager with MBNA / BofA. His responsibilities have included Marketing Director of the branded or non-endorsed program, which included managing a $30MM budget and 1MM+ annual account goal. At various points in his financial services career he also headed up numerous groups providing services in database marketing, list purchasing, list strategies, merge purge and applied analytics.
At Merkle, Gary has worked with a variety of clients across industries, helping them realize meaningful marketing improvement through the marriage of information, analytics and strategy. Clients have included T-Mobile, Disney, DIRECTV, Sanofi-Aventis, GMACI and Life Line Screening. Gary is able to tie tactical understanding to big-picture thinking and creatively identify immediate and long-term initiatives that will positively impact the business.
Gary has a Masters Degree in Statistics and a Bachelors Degree in Psychology from Arizona State University.