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Gary Robinson

Vice President, Content Analytics
Gary Robinson

Gary joined Merkle in 2007 from Bank of America where he was a Senior VP. Gary worked for 10 years in the financial services industry, beginning as a marketing analyst with First USA / Bank One and eventually becoming a senior manager with MBNA / BofA. His responsibilities have included Marketing Director of the branded or non-endorsed program, which included managing a $30MM budget and 1MM+ annual account goal. At various points in his financial services career he also headed up numerous groups providing services in database marketing, list purchasing, list strategies, merge purge and applied analytics.

At Merkle, Gary has worked with a variety of clients across industries, helping them realize meaningful marketing improvement through the marriage of information, analytics and strategy. Clients have included T-Mobile, Disney, DIRECTV, Sanofi-Aventis, GMACI and Life Line Screening. Gary is able to tie tactical understanding to big-picture thinking and creatively identify immediate and long-term initiatives that will positively impact the business.

Gary has a Masters Degree in Statistics and a Bachelors Degree in Psychology from Arizona State University.

Gary's Articles, Blog Posts, Webinars and More

The Big Little Data Source

In the universe of big data, it is important to take the time to evaluate and review all data sources.  If you are not already, then you need to be in the know about a valuable type of 3rd party data that can easily get overlooked among the many types available.  Imagine a single source of information that provides first-hand individual level insight with over 70,000 data elements.  Yes you heard right, 70,000 data elements.  A data source that is the closest to getting into a consumer’s mind!  What is this source?  I’m talking about Syndicated Research from