Gena is a client relationship and growth development leader with over 30 years experience in leading and advising clients on their marketing objectives and solutions. Gena has been focused on CRM, online and database marketing strategies since 1987 and is currently a leader within the retail and consumer packaged goods vertical at Merkle working with some of the world’s largest retail and dining organizations.
Gena is passionate about providing organizations with the tools and strategy to deliver real and valuable CRM and digital marketing solutions. These solutions are leveraging the intersection of big data, analytics, and technology to build customer experiences that result in long-lasting, profitable relationships. She has worked with some of the best marketing talents around to help world-class organizations create true one-to-one marketing solutions.