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Geoffrey Smalling

Chief Technology Officer, 500friends, a Merkle Company
Geoffrey Smalling

Geoffrey leads the technology group at 500friends. His responsibilities include driving the expansion of the LoyaltyPlus product suite and providing expert technical guidance to 500friends's clients. Most recently, Geoffrey held the position of CTO at wine.com, where he is credited with modernizing the company's front and back end technologies to grow it into the #1 online wine store. Prior to wine.com, he was a software consultant for Proxicom, working with clients that include Niketown, Toyota USA, and Mazda USA. Geoffrey holds a B.S. in Electrical Engineering from the University of Texas at Austin.