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George Dippel

Senior Vice President, Client Services, Deft Research
George Dippel

George Dippel is a graduate of Auburn University and spent the first 12 years of his career with Procter & Gamble. At P & G, George worked in various healthcare sales, marketing and market research roles including six years at P & G’s renowned Healthcare Consumer Institute. While there George studied the healthcare consumer across all aspects of care delivery and used those insights to provide high-level consultation to both P & G’s billion dollar healthcare brand teams as well as the company’s many partner health insurance plans.

George brought his healthcare consumer market research expertise to Deft Research in early 2010, and since then has assisted Deft Research with client facing work, survey design, data interpretation, and client consultation. His range of healthcare consumer research expertise spans Medicare Advantage, MedSupp, Small Group, ACA/ off-exchange, Uninsured, PBM and Part D. Over the past five years, George has been part of over 100 health insurance consumer quantitative research projects.

George's Articles, Blog Posts, Webinars and More

Insights and Behaviors to Target and Engage Medicare Consumers

Insights and Behaviors to Target and Engage Medicare Consumers

Join Merkle's SVP of Health, David Magrini and George Dippel, SVP Client Services from Deft Research for this webinar focusing on the trends in consumer behavior that are driving consideration, purchase, and engagement in Medicare.

New Insights Into Customer Behaviors and Motivations

Learn about some of the key trends and channels that are influencing shopping and switching in the ACA marketplace.