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George Michie

George Michie is the Co-Founder and Chief Marketing Scientist of Merkle | RKG. Email

George's Articles, Blog Posts, Webinars and More

The Vast Opportunity of Audience-Based Search Marketing

Last week, the Wall Street Journal ran an article on a new service Google is rumored to be developing that would allow advertisers to better leverage customer data in their search advertising. According to the article, the people-based marketing system would operate along the same lines as Facebook Custom Audiences and Twitter’s Tailored Audiences.

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The Profit Playbook: Avoiding a Marketing Death Spiral

The Profit Playbook: Avoiding a Marketing Death Spiral

What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.

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RKG on SEL -- George Michie's Posts

We all get behind in our reading periodically. I still write pretty regularly for Search Engine Land and we don't republish these on RKG Blog anymore. I thought I'd give a quick synopsis of the posts I've written for them recently with links to the full post.
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Google Brings "Not Provided" to AdWords

Google will start to omit user search queries from the referrer string passed to AdWords advertisers, resulting in "Not Provided" for paid search. What will it mean for advertisers?
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RKG's Chief Marketing Scientist Weighs in on Smartwatches' Potential

Excerpts from MediaPost article: "What will advertisements look like on wearable devices, and how will the auction model work, as Google plans to extend its Android operating system to support smartwatches and other wearable devices?..." "Rimm-Kaufman Group scientist George Michie believes the devices will ca
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Video: What's the Deal With Attribution Anyway?

While attribution modeling can be interesting to talk about and useful to a point, we've found that it has a number of shortcomings such as it's inability to inform meaningful and actionable decisions on how marketing dollars should be spent and lack of effectiveness in getting buy-in from executive leadershi