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George Michie

George Michie is the Co-Founder and Chief Marketing Scientist of Merkle | RKG. Email

George's Articles, Blog Posts, Webinars and More

The Vast Opportunity of Audience-Based Search Marketing

Last week, the Wall Street Journal ran an article on a new service Google is rumored to be developing that would allow advertisers to better leverage customer data in their search advertising. According to the article, the people-based marketing system would operate along the same lines as Facebook Custom Audiences and Twitter’s Tailored Audiences.

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The Profit Playbook: Avoiding a Marketing Death Spiral

The Profit Playbook: Avoiding a Marketing Death Spiral

What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.

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Why I Just Bought Facebook Stock

I generally don't buy individual stocks. I prefer the risk mitigation effects of index funds. However, I just bought a bit of stock in Facebook, something I thought I'd never do.
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Promotional Economics

As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.
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Behavioral Targeting for Search Ads

The engines have progressed from serving the same results to everyone, to serving personalized results based on geography, social signals, and past click-through behavior. But couldn't Google take it a great deal further than that?