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George Michie

George Michie is the Co-Founder and Chief Marketing Scientist of Merkle | RKG. Email

George's Articles, Blog Posts, Webinars and More

The Vast Opportunity of Audience-Based Search Marketing

Last week, the Wall Street Journal ran an article on a new service Google is rumored to be developing that would allow advertisers to better leverage customer data in their search advertising. According to the article, the people-based marketing system would operate along the same lines as Facebook Custom Audiences and Twitter’s Tailored Audiences.

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The Profit Playbook: Avoiding a Marketing Death Spiral

The Profit Playbook: Avoiding a Marketing Death Spiral

What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.

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PPC: Lessons from our Parents

The data shows that geographical considerations matter -- not just simple regional preferences: factors like population density, home values, average incomes, retail proximity etc. impact performance of PPC ads. Now we just need more tools from the engines to act on this data.
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List, Offer, Package in PPC

The principles of direct marketing have not changed in 50 years. Online marketers would do well to pay attention to the lessons learned from experience.
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Multi-Channel Impact on PPC

How much does movement away from "last touch" allocation impact the perception of PPC marketing? Does it help PPC, or hurt? Find out what we've seen in the data.