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George Michie

George Michie is the Co-Founder and Chief Marketing Scientist of Merkle | RKG. Email

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You Can't Hunt What You Can't See

How your PPC efforts are tracked can have a significant impact on the program's performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 - 30% of the sales driven by paid search. Find out why and how to plug this hole.