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George Michie

George Michie is the Co-Founder and Chief Marketing Scientist of Merkle | RKG. Email

George's Articles, Blog Posts, Webinars and More

The Vast Opportunity of Audience-Based Search Marketing

Last week, the Wall Street Journal ran an article on a new service Google is rumored to be developing that would allow advertisers to better leverage customer data in their search advertising. According to the article, the people-based marketing system would operate along the same lines as Facebook Custom Audiences and Twitter’s Tailored Audiences.

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The Profit Playbook: Avoiding a Marketing Death Spiral

The Profit Playbook: Avoiding a Marketing Death Spiral

What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.

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PPC Holiday Tips: It's All about Execution

The Rimm-Kaufman Group manages paid search for a great many retailers across just about every vertical and the October pain was felt by all of them. We know that the stakes are incredibly high going into this holiday in particular, placing a premium on getting the details right.
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3 Methods for Setting Cookie Windows

Proper attribution is critically important, and we recommend revisiting your cookie windows periodically to make sure you're in the right neighborhood. Too long and you're liable to waste money by over advertising, too short and you may miss opportunities.
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The PPC Buying Cycle: Buyer Beware

The Buying Cycle is used by some as an excuse for overspending on general keywords. It's a lovely theory, but we thought it was high time to take another look at whether the data supports it.
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Our Inc 500 Brothers?

Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement...er something.
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Will Local PPC ads Destroy the National ads?

Could wide-spread adoption geo-targeted advertising spell doom for online marketers? If brick and mortar stores start channeling resources towards local search, might "national" advertisers be outbid to the point of extinction?