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George Michie

George Michie is the Co-Founder and Chief Marketing Scientist of Merkle | RKG. Email

George's Articles, Blog Posts, Webinars and More

The Vast Opportunity of Audience-Based Search Marketing

Last week, the Wall Street Journal ran an article on a new service Google is rumored to be developing that would allow advertisers to better leverage customer data in their search advertising. According to the article, the people-based marketing system would operate along the same lines as Facebook Custom Audiences and Twitter’s Tailored Audiences.

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The Profit Playbook: Avoiding a Marketing Death Spiral

The Profit Playbook: Avoiding a Marketing Death Spiral

What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.

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PPC Averages can Hide Incremental Nightmares

When does it make sense to view a marketing program holistically, and when does it make sense to look at it in increments? In other words, if a program is working as a whole, does it matter if some pieces of it are inefficient? Does it depend on how inefficient?
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Yahoo Serving Google Ads? Advertisers take note!

Last week Google and Yahoo announced an agreement by which Yahoo would be allowed to selectively serve Google ads along side search results on Yahoo.com and Yahoo’s partner sites, and take advantage of Google’s Content ad platform as well.