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George Michie

George Michie is the Co-Founder and Chief Marketing Scientist of Merkle | RKG. Email

George's Articles, Blog Posts, Webinars and More

The Vast Opportunity of Audience-Based Search Marketing

Last week, the Wall Street Journal ran an article on a new service Google is rumored to be developing that would allow advertisers to better leverage customer data in their search advertising. According to the article, the people-based marketing system would operate along the same lines as Facebook Custom Audiences and Twitter’s Tailored Audiences.

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The Profit Playbook: Avoiding a Marketing Death Spiral

The Profit Playbook: Avoiding a Marketing Death Spiral

What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.

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RKG Named To Top Search Engine Marketing Vendor List in Internet Retailer's Latest Survey of Top Retailers

Rapidly-Growing Digital Marketing Agency Has Added To Impressive Roster Since 2012 Survey Announced; RKG Now Tops Industry With Over 40 of Top 500 Retailers Onboard RKG | Rimm-Kaufman Group has been named to the top Search Engine Marketing vendors list in Internet Retailer’s 2012 survey of top retailers, the
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Navigating the Time Warp

The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers
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Is Google Biased Against Small Businesses?

The narrative goes that Google is making life hard for SEOs with the intent of biasing results in favor of big businesses (read: big advertisers) at the expense of small businesses. Is this valid criticism?