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George Michie

George Michie is the Co-Founder and Chief Marketing Scientist of Merkle | RKG. Email

George's Articles, Blog Posts, Webinars and More

The Vast Opportunity of Audience-Based Search Marketing

Last week, the Wall Street Journal ran an article on a new service Google is rumored to be developing that would allow advertisers to better leverage customer data in their search advertising. According to the article, the people-based marketing system would operate along the same lines as Facebook Custom Audiences and Twitter’s Tailored Audiences.

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The Profit Playbook: Avoiding a Marketing Death Spiral

The Profit Playbook: Avoiding a Marketing Death Spiral

What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.

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Why Positional Bidding Guarantees Inefficiency

Position-based bidding guarantees that you will spend money inefficiently. Most bidding systems available for rent are position-centric. Most SEMs use position-based bidding systems. If you or your SEM are using one, you are leaving money on the table.
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SEM Account Reps

Is your SEM rep also your analyst, or are the real number crunchers in the back room? The answer matters to how your account is managed.
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Google Gets It -- Sort of

Google's new Website Optimizer tool show that some of the folks at Google understand the importance of conversion rates. Their Broad Match algorithm shows that not everyone at Google gets it.