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George Michie

George Michie is the Co-Founder and Chief Marketing Scientist of Merkle | RKG. Email

George's Articles, Blog Posts, Webinars and More

The Vast Opportunity of Audience-Based Search Marketing

Last week, the Wall Street Journal ran an article on a new service Google is rumored to be developing that would allow advertisers to better leverage customer data in their search advertising. According to the article, the people-based marketing system would operate along the same lines as Facebook Custom Audiences and Twitter’s Tailored Audiences.

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The Profit Playbook: Avoiding a Marketing Death Spiral

The Profit Playbook: Avoiding a Marketing Death Spiral

What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.

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Search Tip: In-house, or Outsource?

George Michie on PPC management: "Outsourcing is a great choice for many retailers, but not all outsourcing solutions are good ones, and sometimes the DIY solution is the most cost effective."
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SEO Fact, SEO Fiction

David set off a storm of righteous indignation from those who work hard in the SEO space, but part of the reason for his rant and mine is the great preponderance of hokum out there that has been spewed by the not so hard-working, not-so ethical members of the SEO community.
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Brooooooad Match

Users, advertisers, and Google itself would be better served by bringing back the option for the old-style broad watch.
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Avoiding Search Hobgoblins

George Michie on avoiding search hobgoblins: Is your search advertising program healthy? Are you getting as much out of it as you could? How do you know? If you outsource, is your SEM doing the job well?
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SEM Pricing Models

What’s the best pricing model for aligning your SEM’s goals with your own goals? The answer seems obvious: revenue-sharing. Unfortunately, the intuitively obvious answer turns out to be wrong.