As an Account Director for Merkle Promotion & Loyalty Solutions, Gina brings over 10 years of industry expertise in digital marketing, technology, and strategy across several industries. Joining Merkle in 2015, she offers a unique mix of direct and channel sales, account management, program optimization, gamification, creative and strategic planning, and loyalty solutions. Gina is passionate about her clients and their brands and truly views herself as an extension of their teams. She strives to help her clients develop a custom approach to reach their consumers, taking them from acquisition to advocacy, by creating an emotional connection with their brands to ultimately drive loyalty and sales.
