We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Gina Fleck

Sr. Director, Strategy & Insights

As a Sr. Director, Strategy & Insights, at HelloWorld, A Merkle Company, Gina helps our clients define and design loyalty strategies and leverage these strategies to drive measureable results. Gina has over 13 years of experience in global consumer marketing and loyalty programs spanning industries including retail, consumer electronics, travel, and CPG. During her time at HelloWorld, Gina has led loyalty programs and consulted for brands like Clorox, Google, Microsoft, and Starbucks in roles spanning project management, account management, and strategic services. Prior to HelloWorld, Gina led loyalty initiatives at Expedia, including the global rollout of the Expedia+ program. As a marketing thought leader, she is a regular contributor to publications like Loyalty360, Media Post and Chief Marketer, sharing insights on this evolving industry. She holds Bachelors of Arts degrees in both Communications and English from Albion College.

Gina's Articles, Blog Posts, Webinars and More

United Airlines and CLEAR Offer Frequent-Fliers a Low-Friction Security Experience

In the past year, we’ve seen a number of brands enter partnerships as a means of offering new and exciting perks. We’re now seeing a perk that reduces friction in the customer experience in a partnership that is a strong fit for both companies. This is the partnership between United Airlines and CLEAR, a secure-identity company that uses biometrics to build a frictionless and secure world.  

Loyalty barometer report

What Consumers Think of Loyalty & Reward Programs, Part 2

Today’s landscape has shifted to a strong focus on data security and privacy. Learn more about key trends we are seeing in Promotions and Loyalty today. 

Webinars We suggest...

2019 Loyalty Barometer Report Webinar

Due to the quickly-evolving landscape of loyalty marketing, we have published our second annual Loyalty Barometer report to keep marketers ahead of the curve.