As a Senior Director of Strategy & Insights at Merkle, Gina helps our clients define and design customer engagement and loyalty strategies and use them to drive measurable results. Gina has over 14 years of experience in global consumer marketing and loyalty programs spanning industries including retail, consumer electronics, travel, and CPG. During her time at Merkle, Gina has led loyalty programs and consulted for brands like Clorox, Google, Microsoft, and Starbucks in roles spanning project management, account management, and strategic services. Prior to HelloWorld, Gina led loyalty initiatives at Expedia, including the global rollout of the Expedia Rewards program. As a marketing thought leader, she is a regular contributor to publications like Loyalty360, Media Post and Chief Marketer, sharing insights on this evolving industry. She holds Bachelors of Arts degrees in both Communications and English from Albion College.
Gina Fleck |
Published on: Aug 13, 2019
In the past year, we’ve seen a number of brands enter partnerships as a means of offering new and exciting perks. We’re now seeing a perk that reduces friction in the customer experience in a partnership that is a strong fit for both companies.