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Gina Fleck

Sr. Director, Strategy & Insights

As a Senior Director of Strategy & Insights at Merkle, Gina helps our clients define and design customer engagement and loyalty strategies and use them to drive measurable results. Gina has over 14 years of experience in global consumer marketing and loyalty programs spanning industries including retail, consumer electronics, travel, and CPG. During her time at Merkle, Gina has led loyalty programs and consulted for brands like Clorox, Google, Microsoft, and Starbucks in roles spanning project management, account management, and strategic services. Prior to HelloWorld, Gina led loyalty initiatives at Expedia, including the global rollout of the Expedia Rewards program. As a marketing thought leader, she is a regular contributor to publications like Loyalty360, Media Post and Chief Marketer, sharing insights on this evolving industry. She holds Bachelors of Arts degrees in both Communications and English from Albion College.

Gina's Articles, Blog Posts, Webinars and More

Setting Up Loyalty Success in 2020​

The loyalty marketing landscape is quickly evolving, and customer demands are progressing even faster. Merkle’s 2020 Loyalty Barometer Report delves into consumer expectations of rewards and loyalty initiatives to help you stay ahead of the curve. 

This year’s report is compiled from a survey of 1,500 consumers between the ages of 18 and 65. Aside from the free products and discounts that continue to be the primary driver for program engagement, consumers want loyalty programs to know them, engage them, and value them. 

Webinars We suggest...

2019 Loyalty Barometer Report Webinar

Due to the quickly-evolving landscape of loyalty marketing, we have published our second annual Loyalty Barometer report to keep marketers ahead of the curve.