As a Sr. Director, Strategy & Insights, at HelloWorld, A Merkle Company, Gina helps our clients define and design loyalty strategies and leverage these strategies to drive measureable results. Gina has over 13 years of experience in global consumer marketing and loyalty programs spanning industries including retail, consumer electronics, travel, and CPG. During her time at HelloWorld, Gina has led loyalty programs and consulted for brands like Clorox, Google, Microsoft, and Starbucks in roles spanning project management, account management, and strategic services. Prior to HelloWorld, Gina led loyalty initiatives at Expedia, including the global rollout of the Expedia+ program. As a marketing thought leader, she is a regular contributor to publications like Loyalty360, Media Post and Chief Marketer, sharing insights on this evolving industry. She holds Bachelors of Arts degrees in both Communications and English from Albion College.