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Hermes Ma

Head of Performance Media, Greater China, Japan & S. Korea, Merkle APAC
headshot of Hermes Ma

Hermes helps international brands succeed in China. He has a decade and half of experience in digital marketing in Greater China and Asia and is a firm believer in the primacy of hard data to optimize acquisition channels and maximize conversion effectiveness. Hermes is a guest blogger of Baidu Webmaster Tools and a contributor at Search Engine Land and TechnicalSEO.com. Hermes holds a BS in Computer Science and Technology from Shanghai Jiaotong University.

 

Hermes's Articles, Blog Posts, Webinars and More

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Baidu Adds New Spider with Rendering Job

A change in the way Baidu will crawl sites signals an elevated investment in user experience and safety on the web, bringing the platform more in line with other advanced search engines.
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Chinese E-Commerce Watch – Branding Opportunities on Baidu

Singles’ Day, China’s biggest e-commerce day annually, takes place on November 11. For just one single day, Tmall (the main shopping platform under Alibaba Group), will generate sales that eclipse the entirety of US e-commerce revenue on Cyber Monday and Black Friday combined ($5.8 Billion).