Head of Performance Media, Greater China, Japan & S. Korea, Merkle APAC
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Hermes joined Merkle in 2015. He started as the manager at media operations and took over Merkle’s search business in 2016. Hermes has over a decade of experience in digital marketing in Greater China and Asia and is a firm believer in the primacy of hard data to optimize acquisition channels and maximize conversion effectiveness. Hermes hold a BSs in Computer Science and Technology from Shanghai Jiaotong University.
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Hermes's Articles, Blog Posts, Webinars and More
Has Baidu Cracked the Code of the New Web Ecosystem?
Clearly, Baidu has envisioned the roadmap of its next 10 years as a search engine: to rebuild the web ecosystem.
Dalton Dorné, Alex Turowski, Hermes Ma |
Published on: Sep 11, 2017
In this on-demand webinar, you’ll learn what it takes to successfully launch your digital media program in China, common pitfalls to avoid as well as how other marketers have successfully launched, and scaled, their programs.
Hermes Ma |
Published on: Mar 31, 2017
The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao Lei, gave a speech at Google’s first AMP conference in New York. He confirmed that Baidu is working hand-in-hand with Google to accelerate the faster web globally.
Karen (Kailun) Zheng, Hermes Ma, Louis Gao |
Published on: Nov 15, 2016
Singles’ Day, China’s biggest e-commerce day annually, takes place on November 11. For just one single day, Tmall (the main shopping platform under Alibaba Group), will generate sales that eclipse the entirety of US e-commerce revenue on Cyber Monday and Black Friday combined ($5.8 Billion).