Ilon oversees a team executing across both display and paid social. Ilon is passionate about how data is used to better inform cross-channel marketing strategies. He has partnered with advertisers in retail, B2B, financial services, insurance, non-profit, and entertainment.
Prior to joining Merkle, Ilon served in the field of public education. He holds a B.M. from Western Michigan University, M.M. from James Madison University, and Ph.D. from the University of Virginia.
Ilon Weeldreyer, Katie Cottam |
Published on: Nov 21, 2019
In 2018, Facebook accounted for 21.8% of total digital ad spend. With that weight of investment, getting Facebook right is critical to the success of your media program, and it all begins with your audience.
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