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Ilon Weeldreyer

Associate Director, Performance Media, Merkle

Ilon oversees a team executing across both display and paid social.  Ilon is passionate about how data is used to better inform cross-channel marketing strategies.  He has partnered with advertisers in retail, B2B, financial services, insurance, non-profit, and entertainment.

Prior to joining Merkle, Ilon served in the field of public education.  He holds a B.M. from Western Michigan University, M.M. from James Madison University, and Ph.D. from the University of Virginia.

Ilon's Articles, Blog Posts, Webinars and More

Webinars We suggest...

Designing a Full-Funnel Facebook Audience Architecture

In 2018, Facebook accounted for 21.8% of total digital ad spend. With that weight of investment, getting Facebook right is critical to the success of your media program, and it all begins with your audience.