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Ilon Weeldreyer

Display Senior Manager

Ilon oversees a team of specialists executing across both display and paid social.  Ilon is passionate about how data is used to better inform cross-channel marketing strategies.  He has partnered with advertisers in many verticals, including retail, B2B, financial services, insurance, non-profit, and entertainment.

Prior to joining Merkle, Ilon served in the field of public education.  He holds a B.M. from Western Michigan University, M.M. from James Madison University, and Ph.D. from the University of Virginia.

Ilon's Articles, Blog Posts, Webinars and More

Facebook audience

How to Maximize Marketing Dollars with Facebook’s Audience Targeting

Facebook provides a variety of powerful targeting solutions to help advertisers reach both new and existing customers.

Designing a Full-Funnel Facebook Audience Architecture

In 2018, Facebook accounted for 21.8% of total digital ad spend. With that weight of investment, getting Facebook right is critical to the success of your media program, and it all begins with your audience. Viewers of this webinar will be walked through the range of Facebook targeting capabilities, including using first-party data and signal-based full-funnel audience strategies. Join Merkle as we share best practices for maximizing your Facebook dollars through highly relevant, data-driven Facebook audience strategies.