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Jack Serpa

Vice President, Strategic Alliances

Jack is the VP, Strategic Alliances at Merkle. Jack has a proven track record of creating and expanding new revenue through channel partnerships, sales and marketing, product development and post-acquisition integration. Prior to Merkle, Jack launched and managed the channel development program at Rocket Fuel, forging significant partnerships with Accenture, Dentsu/Tokyo, IBM Watson, among others. He has built new revenue in digital advertising, public relations, social media and video.

A seasoned negotiator and public speaker, Jack has been a guest lecturer at NYU, Columbia, UCLA, USC, MIT Enterprise Forum, Television Bureau of Advertising, and Public Relations Society of America.