Jacob is an Associate Director of Programmatic at media and marketing agency DWA, A Merkle Company, where he works across many of the company’s largest B2B technology accounts. Prior to this role he was a media planner at DigitasLBi. He also held previous positions at the independent advertising agency Allen and Gerritsen.
Jacob graduated with a degree in Economics from Boston University.
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Marketers, Don’t Get Blindsided By Google’s Move To First-Price Auctions