Advanced Strategies to Acquire Accurate Email Addresses Webinar
On June 17, 2010 RKG's Director of Marketing, Cady Condyles, and Austin Bliss, President and Co-Founder of FreshAddress, will be hosting a webinar discussing Advanced Strategies to Acquire Accurate Email Addresses.
As a consumer, if a banner ad, or a search ad, catches my eye, why wouldn't I click on it? The key is that in either case just getting me to click isn't a win. It's a two part process: 1) Get my attention, 2) Sell to me.
Strange controls on a fridge have little impact. It just takes me an extra minute or so to adjust it so it stops freezing the lettuce in the back of crisper. For a retail site, there's no similar level of commitment.