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James Anderson

James Anderson is a Senior Director for Merkle Life Sciences.

James's Articles, Blog Posts, Webinars and More

Actionable Analytics vs. Management Metrics

It never ceases to amaze me how reporting can be set up to either inform people of actionable data events (actionable analytics) or to merely check a box ... or worse, push an agenda.

Patient adherence programs may be underutilized in the pharmaceutical industry

Pharma Needs to Better Utilize Patient Adherence Programs

It sometimes amazes me to hear the answers to these kinds of questions:

  • Question 1: What is the treatment length for your disease state (months, years, decades)? 
  • Question 2: How long does your patient adherence program run?

Typical responses are:

Blog We suggest...

Connected CRM and Raising Children ...

We’ve all been a child at some point in our lives. Many of us still are. What may be interesting is the techniques used by our parents to help nudge us down life’s pathway are still effective with most of the population today. Imagine a time when your parents wanted you to do something on a daily basis.