James has spent 10+ years in retail eCommerce in various digital marketing roles at both small and enterprise companies. In 2014, he joined Office Depot to manage Search (SEO, Paid Search and PLA) and owned a portfolio of programs with P&L responsibility. Currently, James manages the entire portfolio of digital marketing programs/projects with a holistic view of the overall strategic direction and execution of programs within digital.
Follow James Daugherty:
James's Articles, Blog Posts, Webinars and More
How Office Depot Reaches High-Value Customers: Addressable Media for People-Based Marketing
For marketers, 2017 is all about activating relevant, intimate and meaningful customer experiences, both online and offline. The challenge: Managing the organizational and cultural change that comes with this kind of people-based marketing.