James Page is a Paid Search Analyst at RKG. Google+
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Targeting Non-English Browsers to Produce Incremental Paid Search Orders
For a mature paid search program, it can often be a challenge to find wholly new opportunities for expansion. Targeting browsers with different language settings is one way you can add some truly incremental traffic and order volume to your program.
The Hidden Dangers of AdWords International Broad Matching
One often overlooked feature of Google AdWords campaigns that affects broad matching is that Google determines ad relevancy by the user’s Google Language preferences and not the language of the query entered by the user.