We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

James Riess

SVP, Strategy and Insights
James Riess

James's Articles, Blog Posts, Webinars and More

How Loyalty Programs Create Identity to Power Personalization

Marketers face similar challenges: identifying desirable target audiences and proactively creating authentic and informed interactions that build long-term loyalty