James oversees the Merkle Promotions & Loyalty Services Strategy and Insight practice, leading a team of 30+ strategists and data analysts who design and execute loyalty and promotional experiences that inspire customers and differentiate brands. Through an innovative strategic approach designed to accelerate brand consumer interactions and fuel Identity, James’ team drives measurable business impact for Fortune 1000 brands.
Prior to Merkle, James led client strategy at Epsilon where he helped clients develop and execute data-driven, technology enabled marketing engines to drive growth, inspire engagement and engender loyalty.
James has over 20-years of experience in digital and data-driven marketing transformation and is a recognized industry thought leader highlighted by numerous public speaking engagements and in industry leading publications such as Ad Age, Digiday and eMarketer.
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