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Jane Portman

Vice President, Merkle Health Analytics
Jane Portman

Jane Portman is an established analytics professional with more than 10 years of experience in the financial, publishing, and healthcare sectors. At Merkle, Jane specializes in multi-channel marketing strategy, bringing customer insights and innovative analytics solutions to address client needs. Jane is a subject matter expert in digital analytics, with extensive experience in digital and media optimization and measurement.  

Prior to joining Merkle, Jane worked at Publicis Healthcare Communications Group, where she created and implemented the analytics framework for multiple pharmaceutical consumer and physician marketing programs. Jane also consulted for DraftFCB, handling a variety of digital healthcare strategy client engagements. Jane also has extensive client-side experience, having led the audience development efforts at Newsweek.com and media measurement and optimization efforts at E*TRADE Financial.  

Jane holds a Bachelor's Degree in Statistics from Baruch College.

Jane's Articles, Blog Posts, Webinars and More

Personalized Marketing Approach Increased HCP Responses by 32%

When we got the opportunity to speak at the Pharmaceutical Management Science Association (PMSA) conference, we never dreamed that our submission would lead to winning an award. We were so excited to learn that our peers voted our poster as "best poster presentation." This poster showed the impact of a personalized tele-detailing approach where 32% of targeted HCPs requested copays or samples, proving that messaging and offers were relevant and desirable.

Blog We suggest...

Audience Profiling for Professionals

Knowing and understanding your audience is at the center of every successful marketing campaign. One trend that continues to gain traction is the notion of audience profiling.
Blog We suggest...

Making Broad Based Pharmaceutical Messaging Relevant – Anonymously

A few weeks ago one of my colleagues spoke to the unlikelihood of a broadly accepted, one-stop shop for HCPs, an Amazon-like site for physicians. While that message resonates, it is highly likely that the driving force behind Amazon’s success is coming to pharma, namely, pharma is getting personal.