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Jane Portman

EVP, Vertical Portfolio Lead
Jane Portman

In this role, Jane is responsible for establishing each vertical’s unique positioning in its respective industry. She leads the development of innovative solutions that support the evolving business needs of her diverse clients across both Health and Non-Profit. Jane connects the power of Merkle’s full-service offerings across performance media & creative, customer experience, and promotions & loyalty to help the world’s best health brands create competitive advantage through customer experience transformation. Prior to her current role, Jane led the Health Analytics Solution Group at Merkle. Her background in data and analytics has been fundamental in the development of unique data-driven industry solutions and go-to-market strategies in Health. 

Jane has over 15 years of experience solving client challenges and providing strategic perspective through an industry lens. In her career leading multiple analytics teams, Jane focused on creating innovative data-driven solutions to optimize customer experience through targeting, segmentation, measurement, and actionable insights. Prior to joining Merkle, Jane worked at Publicis where she developed enterprise-level bespoke CRM analytic solutions that were adopted by Publicis affiliates. Jane also has extensive client-side and out-of-industry experience, having worked at Newsweek and E*TRADE Financial.

Jane's Articles, Blog Posts, Webinars and More

Webinars We suggest...

The Year Ahead: Lessons and Playbooks in Five Vertical Markets

2020 caused major disruption across all industry verticals, with brands required to pivot their messaging and embrace digital transformation to meet consumers’ demand for safety and convenience at an unprecedented time.
Webinars We suggest...

Annual Planning in an Uncertain Healthcare Market

The Covid-19 pandemic has created massive disruption, upending familiar treatment pathways and business-as-usual engagement models. This disruption is forcing healthcare marketers to take a critical eye to traditional approaches and to rethink their strategy for customer engagement and growth.
Blog We suggest...

Leveraging HCP Migration to Optimize Multi-Channel Spend

One of the biggest challenges that launch brands in unique therapeutic areas face is identifying the right target audience for both unbranded and branded messaging. The right audience can impact speed to market, awareness and trial, business impact, and ROI.