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Jane Portman

SVP Practice Health Lead
Jane Portman

In her role as General Manager, Jane is responsible for establishing Merkle Health’s unique positioning in the Healthcare Industry. She leads the development of innovative solutions that support the evolving business needs of her diverse healthcare clients across Pharmaceutical, Payer, Provider, Animal Health, and Wellness sectors. Jane connects the power of Merkle’s full-service offerings across client success, technology, media, strategy, analytics, and creative, to help the world’s best health brands create competitive advantage through people-based marketing.

Jane has over 15 years of experience solving client challenges and providing strategic perspective through a health lens. At Merkle, prior to her role as GM, Jane led the Health Analytics Practice, bringing innovative data-driven solutions to optimize customer experience through targeting, segmentation, measurement, and actionable insights. Prior to joining Merkle, Jane worked at Publicis where she developed corporate-level bespoke CRM analytic solutions that were adopted by Publicis affiliates. Jane also has extensive client-side and out-of-industry experience, having worked at Newsweek and E*TRADE Financial

Jane's Articles, Blog Posts, Webinars and More

Webinars We suggest...

The Year Ahead: Lessons and Playbooks in Five Vertical Markets

2020 caused major disruption across all industry verticals, with brands required to pivot their messaging and embrace digital transformation to meet consumers’ demand for safety and convenience at an unprecedented time.
Webinars We suggest...

Annual Planning in an Uncertain Healthcare Market

The Covid-19 pandemic has created massive disruption, upending familiar treatment pathways and business-as-usual engagement models. This disruption is forcing healthcare marketers to take a critical eye to traditional approaches and to rethink their strategy for customer engagement and growth.
Blog We suggest...

Leveraging HCP Migration to Optimize Multi-Channel Spend

One of the biggest challenges that launch brands in unique therapeutic areas face is identifying the right target audience for both unbranded and branded messaging. The right audience can impact speed to market, awareness and trial, business impact, and ROI.