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Janine Flaccavento

Senior Vice President, Media and New Stream Media, Merkle
Janine Flaccavento 4:3 Headshot

With the rise of retail media networks as a way for retailers to develop a new revenue stream, evolve vendor partnerships, and create more meaningful connections with their shoppers, Merkle has launched New Stream Media. As the lead of this group, I'm working with a team of talented digital marketers from Media, Analytics, Audience/CRM, Technology and Creative to develop custom solutions for our retail clients. Whether it's finding new ways to scale an existing co-op program or building a retail media network, our focus is on driving revenue for retailers.

Janine's Articles, Blog Posts, Webinars and More

Blog We suggest...

Are Retailers Meeting Advertisers Needs?

CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.
Webinars We suggest...

Retail Marketing Wish List for Holiday 2020

This year’s holiday season will look different, but that doesn’t mean marketers can’t be successful. When utilizing new customer data, retail marketers can expand and activate new audiences by refining your media strategy with analytics.
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