I had the pleasure of interviewing Janine Flaccavento a world renowned Branding Guru. After over a decade as partner of a Toronto-based retail agency, Janine moved to the US to dig deeper into the retail industry to discover what motivates shoppers, brands and retailers. Her passion for the industry and understanding how people think about brands and commerce is perfectly matched to her current role as Client Partner at People-Based Marketing leader, Merkle Inc. . Janine current lives in Minneapolis (but is still a true Leafs fan).
Janine's Articles, Blog Posts, Webinars and More
Selling Stories: Which Big Game Advertisers Best Tied in Commerce?
Which big game advertisers best tied in commerce with their ad campaigns?