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Jared DeSisto

Director, SEM and Feeds
Jared DeSisto

A Director in Merkle’s SEM and Data Feeds team, Jared is responsible for providing strategy and oversight for the accounts and analysts on his team. Jared has been with Merkle for over 6 years and has worked in both the SEM and Data Feed Optimization fields. He has extensive knowledge and experience managing Shopping Campaigns and has helped champion that product in his time at Merkle. Jared has worked on numerous Fortune 500 accounts at Merkle supporting their product feed powered channels and helping accounts wade the ever-evolving space of Google Shopping. He has a true passion for retail, particularly apparel, and has pioneered our merchandising report for a group of leading fashion apparel brands, resulting in valuable, action-able insights for marketers and merchandisers.

Jared holds a B.A. in Marketing from James Madison University in Virginia. In his free time, Jared re-watches New England Patriots Super Bowl footage, enjoys local craft beer and wine, and reads Game of Thrones fan theories.

Jared's Articles, Blog Posts, Webinars and More

Connecting with Holiday Shoppers: Merkle & Google’s Guide to Advanced Shopping Campaigns

Q4 is almost here and before we know it the holiday season will be upon us! Have you made your list and checked it twice? Register for our 2018 holiday webinar to make sure your SEM & Shopping strategies are ready to handle the increased demand. Merkle’s retail experts from SEM are joined by one of Google’s Shopping Campaign leads. We’ll cover everything you need to be thinking of to be successful this holiday season, including basic to advanced Shopping Campaign strategies.

Presented by: Merkle & Google

Merkle Insight Video: Essential Shopping Strategy: PLA Playbook Overview

Essential Shopping Strategy: PLA Playbook Overview

Hi I'm Jared DeSisto. I'm an Associate Director here at Merkle in our SEM and Feeds Department, and I'm one of the co-authors of our PLA Playbook.