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Jay Wells

Sr. Director, Strategy

Jay joined Merkle in 2014 bringing over 17 years of CRM, direct response and performance media, brand communication, and public relations experience. As Sr. Director, Strategy, Jay advises Merkle’s financial service and insurance clients—like Citizens Bank, Webster Bank, USAA, and AXA—to develop cross-channel, customer-centric marketing programs.

In former digital agency roles, Jay has been recognized for his client work from international organizations including; Web Marketing Association, International Academy of the Visual Arts, MediaPost, American Advertising Federation, World Luxury Award, American Marketing Association, and The Cannes Lions International Festival of Creativity

Jay's Articles, Blog Posts, Webinars and More

Building a foundation

The OTT Marketer's Playbook: Start with a Well-Defined Business Model

The pace of change in TV and premium video consumption has created massive disruption in the media and entertainment industries — and new opportunities. But where do OTT Marketers begin?

The Right Financial Marketing Model: Sales Funnel or Customer Journey?

The traditional sales funnel has been around for decades, but the time has come to flip this model around and shift to a customer journey mindset.