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Jeff Godish

Vice President, Digital Strategy and Planning
Jeff Godish

Jeff's Articles, Blog Posts, Webinars and More

The 3 C's of Customer Experience

Building on a previous post about the importance of context in customer experience strategy, we take a look at the role it played within a credit card acquisition program at a top-five issuing bank. The approach included a variety of digital marketing and media tactics that drove account volume and profitability.

Working the Engines: Ratings and Reviews, Part 3

Ratings and reviews (R&R) are arguably the most heavily weighed aspects of positioning on the search results page, so now is the time to get focused on this subject. R&R is essentially word of mouth, but organized and structured. As such, this is some of the most valuable and impactful content that exists, and it demands attention.