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Jeff Nagel

Senior Director, Financial Services
Jeff Nagel

Jeff is responsible for helping clients increase their profitability with direct marketing strategies based on a deep understanding of consumer buying behavior – a combination of customer actions and the psychology behind them.

With over 25 years’ database marketing experience, Jeff has leveraged his analytical and creative skills to get inside the customer’s head and find unique ways to get prospects to buy more banking products and extend their profitable usage.

Prior to joining Merkle, Jeff led consulting teams at Acxiom and TransUnion, developing and implementing multi-channel acquisition, cross-sell, and retention strategies for financial services companies primarily in retail banking and credit card. His banking career started on the client side at First Chicago, building the cash access product into a billion dollar business.

Jeff holds an MBA from the University of Michigan and a BS in Operations Research & Industrial Engineering from Cornell University.

Jeff's Articles, Blog Posts, Webinars and More

Articles We suggest...

You Ask Customers Questions, Then Ignore Their Answers?

You know the feeling… You call customer service, but before you are allowed to speak with anyone, you must first run through the automated system gauntlet: “Please enter your 10-digit phone number.” Then your billing zip code, date of birth, and last four digits of your social security number.
Articles We suggest...

Measuring Marketing Success: We’re Doing It Backwards

Do you remember the joke about a drunk man crawling around on his hands and knees under a street light late at night looking for his wallet? A passerby asks the man if he is sure this is where he dropped the wallet, to which the drunk replies, “I actually think I dropped it across the street.”