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Jeffrey Patrick

Chief Strategy Officer, Vice President, Nonprofit
Jeff Patrick

As the head of Merkle’s nonprofit strategy team, Jeff and his world-class team of strategic fundraisers help leading charities such as American Cancer Society, Susan G Komen, Habitat for Humanity, CARE and others maximize the value of their direct marketing fundraising programs, with a total managed portfolio of over $500 million in revenue. By delivering innovative online, offline and integrated fundraising strategy incorporating Merkle’s full suite of analytic and integrated marketing database services, Jeff brings a unique service to the nonprofit sector.  He also is instrumental in defining the nonprofit vertical’s go-to-market strategy and services, and in driving new business development. A recognized industry expert, Jeff has 30 years of experience delivering successful marketing programs within the U.S. and Europe, the last 15 in nonprofit, preceded by work in automotive, pharmaceutical, and electronics marketing. He is an industry thought leader and regular contributor to industry publications such as the Chronicle of Philanthropy, Fundraising Success, national publications USA Today, New York Times, and has reached more than 30,000 nonprofit professionals via live webinar, conference, and industry event presentations.  

Jeffrey's Articles, Blog Posts, Webinars and More

Digital Fundraising in a Donor-centric World

Over the past five years, online giving has become the growth engine for nonprofit fundraising. Within the online landscape, digital advertising – paid search, social, display, and video advertising is increasingly a critical component of online fundraising success. More broadly, it is certainly the next frontier in direct response fundraising for nonprofits.   

In the following paragraphs, this assertion is explored and verified with practical guidance on how to activate digital advertising and how to capitalize on the considerable prospects it presents for direct response fundraising:

  1. Opportunity: A look at the big gap (opportunity) between consumer online media consumption (high) and online fundraising revenue (low).
  2. Benchmarks: A profile of the nonprofit industry’s use of online fundraising and digital advertising.
  3. Best Practices: How to close the gap and take advantage of the digital advertising opportunity for nonprofits.
Embracing the Next Generation of Fundraising

Embracing the Next Generation of Fundraising

Join Merkle and USO for an insightful look at the just-released results of the Digital Roundup: 2017 Merkle Nonprofit Online Fundraising Benchmark Report. 

Blog We suggest...

Fundraising Innovation and Growth

In late 2015, we gathered leaders from top nonprofits to talk about the future of fundraising, sharing our point of view on donor-centric fundraising, and hear about the great work at National MS Society, Arthritis Foundation, Save the Children, Habitat for Humanity, Feeding America, National Wildlife Federat
Webinars We suggest...

Donor-Centric Fundraising

Join us to learn how Merkle helps organizations build integrated programs that focus on improving the donor experience across channels and programs while maximizing donor value.
Blog We suggest...

Nonprofits Are Gaining More Momentum With cCRM™

Recently, Merkle assembled a top-notch cast of industry leaders for our invite-only conference called Merkle’s cCRM Executive Summit, where we showcased the most forward-thinking companies and ideas centered around Connected CRM.
Blog We suggest...

NTEN Tech Conference Gives Insights into Expanding Engagement

The NTEN Nonprofit Technology Conference (NTC) 2013 was once again a great chance to catch up with nonprofit peers and colleagues focused on the digital side of things. The keynote this year was from Dan Pallota who has been on a personal journey to change the way the world evaluates nonprofits.