Jen is a Senior Vice President, senior client partner at Merkle and has been with Merkle since 2018. She has over 20 years’ experience in retail, both on the agency and corporate side with a strong focus on brand strategy, CRM and digital activation. She’s managed a variety of teams and accounts across CPG, restaurant and retail brands. Since joining Merkle, Jen has focused on people-based marketing initiatives with her clients to support their business goals of personalization.
Jen's Articles, Blog Posts, Webinars and More
How Retailers Should Plan Their Holiday Strategy This Year
It’s never too early for retail marketers to start planning for a successful holiday season. Holiday planning has always been a time for retail brands to innovate and evaluate their programs, even before COVID-19.
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Retail Marketing Wish List for Holiday 2020
This year’s holiday season will look different, but that doesn’t mean marketers can’t be successful. When utilizing new customer data, retail marketers can expand and activate new audiences by refining your media strategy with analytics.
