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Jennifer Capistran

Senior Director, Analytics

Jennifer Capistran is currently a Senior Director within Merkle Analytics supporting the Retail & Consumer Goods vertical and recent award winner of DM News 40 Under 40 award. She has over 15 years of experience in marketing analytics and has been with for Merkle for the past seven years, spanning across a mix of retail and digital analytics positions. Currently, her time is spent within the retail vertical developing analytical solutions for existing and prospective clients as well as managing the ongoing analytics relationships for several accounts. Prior to Merkle, she worked for the analytics departments of a few different financial services companies in the Boston area. Jennifer resides in the Columbia, MD area and holds an MBA with a concentration in Market Strategy from Duke University along with an undergraduate degree in Neuroscience from Bowdoin College.

Jennifer's Articles, Blog Posts, Webinars and More

Accurate Email Value Measurement

Email isn't dead, but getting optimal value of the channel requires relying on one or several methods to measure correctly. Here is a Princess Bride-themed look at what marketers can do to get ROUS’s — rodents of unusual size returns of unusual sizes.