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Jennifer Clarke

Director, Customer Experience Strategy, Merkle

Jen Clarke is passionate about the power of brands to do good in the lives of people. She translates brand ambitions into impactful, effective experiences. Jen believes deeply that brands have the power to improve the lives of their customers, galvanize communities, and change the world for the better.

Jen has worked with some of the biggest brands in the world, and across a broad range of industries to drive change with data-first, integrated strategies built on deep customer understanding. A polymath and multidisciplinary strategist, she thrives when managing complexity.

She delivers insights that make the truth of people’s lives crystal clear. Whether it’s through her work on BLM for Marketers as a founding member of The Current, or on a client project, the clarity she provides leads to improved experiences and more resonant communications.

When she’s not strategizing, she spends her time painting, practicing yoga, writing screenplays, and going to festivals.