Jen Karlson is a commerce strategist at Merkle where she helps clients solidify their business objectives by providing ecommerce direction and strategy across user experience, merchandising, web analytics, marketing, operations, and logistics. She brings more than a decade of experience into her role, using data to build innovative solutions that elevate her clients’ brand and improve their customer satisfaction and KPIs. Jen has worked with many brands including Adidas, Smith Optics, Neutrogena, Costco, Crocs, and more.
