Jennifer is a vice president in the Digital Analytics practice. She has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, and multi-channel executive dashboards. Most recently, her experience has included defining and implementing a social measurement strategy across a major CPG company’s brand portfolio. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Jennifer has a bachelor’s degree in international studies from Northern Michigan University and a master’s degree in communication from Purdue University.
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