As Director of DX Research and Brand Strategy, Jenn brings her passion and experience to create optimized, personalized customer experiences, joining both offline research and online data, for a variety of industries including B2B/B2C eCommerce, financial services, insurance, and pharma. With 10+ years of focused digital marketing experience and many additional years in product and project management, her broad background has helped major brands, including some of the largest financial institutions in the US, in developing and deploying successful personalization programs. She brings both strategic and tactical expertise to help drive impactful, data-driven transformation initiatives with measurable results. An optimization evangelist at heart, Jenn is passionate about the process of exploring customer sentiment, analyzing data, and mapping actionable customer journeys to help clients unlock growth potential.
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Empathy in marketing is more crucial than ever. Here’s how to do it.
Using Neuroanalytics™ to gain detailed understanding and lead with empathy has never been more critical to business continuity.
Creating the Right Experience: Supporting Customers During COVID-19
With the spread of COVID-19, experience and sharing-economy-based businesses are taking a hit. More than ever, responsive marketing and personalization should be key priorities in your communications strategy.
Patricia Kendall, Jennifer Wolf, Michael McLaren |
Published on: Jan 23, 2019
In part seven of the Talking Personalization Series, we discuss how the industry is working to deliver more personalized experiences in our discussion with Michael McLaren EVP, High Tech Vertical Lead at Merkle.
Patricia Kendall, Jennifer Wolf, Matthew Mobley |
Published on: Oct 16, 2018
In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.
Patricia Kendall, Jennifer Wolf |
Published on: Jul 05, 2018
In our last post we focused on organizational readiness to delivering personalized experiences. Many organizations are realizing that personalization should be a strategy and not simply a marketing tactic.
Jennifer Wolf |
Published on: Nov 02, 2017
Testing helps optimize your user experience from start to finish — from landing pages and home pages to product information to checkout processes to form fills and beyond. A/B testing can help optimize these areas and more.