We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Jennifer Wolf

Associate Director, Testing and Optimization
Jennifer Wolf

As Associate Director of Testing & Optimization at Merkle, Jenn uses her passion for testing to help clients build and evolve successful optimization programs. With over 10 years of digital experience, she brings both strategic and tactical expertise to help drive impactful, data-driven testing programs with measurable results. She is an optimization & personalization evangelist at heart and has a broad background spanning across a variety of industries including eTail, financial services, insurance, and pharma.


Jennifer's Articles, Blog Posts, Webinars and More

Talking Personalization

Talking Personalization Part 6: Health Marketing

Our sixth discussion in this series is with David Magrini, Senior Vice President, General Manager at Merkle Health, serving brands across pharma, health insurance, hospital systems, and wellness.

Talking personalization interview

Talking Personalization, Part 5: Financial Services

In this series, we’ve interviewed technical, creative, data, and process experts at Merkle to gain insight into how organizations are creating more personalized experiences. This interview offers an industry-specific view of what is happening in the financial services industry as it relates to personalization with Paul Evers, EVP.

Blog We suggest...

Talking Personalization, Part 4: Technology

In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.