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Jennifer Wolf

Associate Director, Testing and Optimization
Jennifer Wolf

As Associate Director of Testing & Optimization at Merkle, Jenn uses her passion for testing to help clients build and evolve successful optimization programs. With over 10 years of digital experience, she brings both strategic and tactical expertise to help drive impactful, data-driven testing programs with measurable results. She is an optimization & personalization evangelist at heart and has a broad background spanning across a variety of industries including eTail, financial services, insurance, and pharma.

 

Jennifer's Articles, Blog Posts, Webinars and More

Talking personalization interview

Talking Personalization, Part 5: Financial Services

In this series, we’ve interviewed technical, creative, data, and process experts at Merkle to gain insight into how organizations are creating more personalized experiences. This interview offers an industry-specific view of what is happening in the financial services industry as it relates to personalization with Paul Evers, EVP.

Talking personalization

Talking Personalization, Part 4: Technology

In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.