As Associate Director of Testing & Optimization at Merkle, Jenn uses her passion for testing to help clients build and evolve successful optimization programs. With over 10 years of digital experience, she brings both strategic and tactical expertise to help drive impactful, data-driven testing programs with measurable results. She is an optimization & personalization evangelist at heart and has a broad background spanning across a variety of industries including eTail, financial services, insurance, and pharma.
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Talking Personalization, Part 8: Insurance
In part eight of the Talking Personalization series, we discuss the insurance and wealth management industry with Aaron Tellier, SVP, General Manager - Insurance Wealth Management at Merkle.
In part seven of the Talking Personalization Series, we discuss how the industry is working to deliver more personalized experiences in our discussion with Michael McLaren EVP, High Tech Vertical Lead at Merkle.
Patricia Kendall, Jennifer Wolf, Matthew Mobley |
Published on: Oct 16, 2018
In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.
Patricia Kendall, Jennifer Wolf |
Published on: Jul 05, 2018
In our last post we focused on organizational readiness to delivering personalized experiences. Many organizations are realizing that personalization should be a strategy and not simply a marketing tactic.
Jennifer Wolf |
Published on: Nov 02, 2017
Testing helps optimize your user experience from start to finish — from landing pages and home pages to product information to checkout processes to form fills and beyond. A/B testing can help optimize these areas and more.