Joey Scully is a Display Senior Specialist at Merkle responsible for strategic planning, executing, and optimizing display and paid social campaigns. While at Merkle, he has worked with clients in the retail, nonprofit, travel, and insurance sectors across all forms of display and paid social platforms. Joey holds a B.B.A. in marketing from James Madison University.
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Who Will Come Out on Top? A Digital Bowl Prediction
No Super Bowl advertising strategy is complete without a well planned and executed digital marketing campaign to back an advertiser’s television commercial. Here are some of the top advertisers we are expecting to shine with great performance this year.
Merkle's annual Digital Bowl Report evaluates how well the Big Game advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display.