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John Green

Senior Director, Client Strategy
John Green

John Wes Green brings 20+ years of innovative successful leadership in global organizations. Currently he is a Senior Director of Customer Strategy in the Global Health Practice at Merkle. An accomplished strategist, his vision and expertise in data science, customer experience, and marketing technology has driven notable enterprise growth in the pharmaceutical and financial services sectors. Offering a rare blend of strategy, creative, and operational strengths, John has designed exciting customer engagement models, competitive blunting approaches, and streamlined operational infrastructures to grow clients' customer bases, sales, profits and improving overall operational impact.

Leveraging his experience in corporate, ad agency, and management consulting organizations, John has concentrated his strategic acumen on developing patient, physician, and payer omni-channel marketing initiatives for phase III, product launch, and line extensions in the Biosimilars, Cardiovascular, Central Nervous System, Pain Management, Men’s and Women’s Health, Anti-Infectives and Oncological therapeutic classes; where his savvy utilization of descriptive and predictive analytics with a focus on customer-centricity has quickly delivered impressive bottom-line results for his clients. 

He completed his graduate work “with honors” in Direct and Interactive Marketing at New York University and earned a Bachelor’s Degree in Business Administration with a concentration in Finance & Marketing from the University of Denver.

John's Articles, Blog Posts, Webinars and More

There’s a New Paradigm in People-Based Marketing, and Pharma Marketers Need to Embrace It Now

There’s a New Paradigm in People-Based Marketing, and Pharma Marketers Need to Embrace It Now

The time to embrace people-based marketing in pharma is now—but how? Now more than ever, pharma marketers have an opportunity to build personal and direct relationships at scale and can find opportunities to leverage people-based marketing (PBM) to reach both consumers (patients, caregivers) and healthcare providers (HCPs) on a deeper level, and drive measura