As a leader in customer experience management, John Lee leads Merkle’s global corporate strategy function aiding in the development and execution of Merkle’s business vision, value proposition, and long-term planning. This includes working closely with Merkle’s corporate development, marketing, operations, and business line leadership to set Merkle’s products and services structure, external positioning and brand, and M&A priorities and roadmaps. In addition to his duties in corporate strategy, John oversees product management at Merkle, which includes identity resolution, data management, and customer experience orchestration.
John joined Merkle in 2008 and has served in a number of leadership roles including: Chief Product and Data Officer; Global President, Merkury; EVP, General Manager for Healthcare, Life Sciences, Insurance, Wealth Management, Travel, Media, and Entertainment. Prior to Merkle, John held executive roles in sales and marketing technology in Liberty Mutual’s Personal Markets division and was a member of CapGemini’s CRM and digital experience practices. John began his career in the agency world with Young and Rubicam, Rapp Collins, and iXL/Razorfish.
John is the co-author of the book on digital marketing trends, “The Rise of the Platform Marketer,” released in 2015 by Wiley Publishing. He is a graduate of Franklin and Marshall College and lives in Wellesley, MA.