As President of Merkury, John sets the overall vision and leads product development and go-to-market strategy for Merkle’s identity resolution and data platforms. John has more than 20 years of experience in product management, consulting, digital media, and CRM. He joined Merkle in 2008 and served in a number of leadership roles including: Global President, M1, where he was responsible for leading the development and adoption of the M1 platform across Dentsu globally; Chief Strategy Officer, where he was responsible for Merkle’s global growth strategy; and EVP, general manager for Merkle’s industry practices across Healthcare, Life Sciences, Insurance, Wealth Management, Travel, Media, and Entertainment.
John continues in his role as Merkle’s corporate Chief Product and Data Officer in addition to his duties as President of Merkury. Prior to Merkle, John held executive roles in marketing, distribution, and technology in Liberty Mutual’s Personal Markets division and was a member of CapGemini’s CRM practice. John began his career with Young and Rubicam, Rapp Collins, and iXL/Razorfish. He is also co-author of the book on digital media trends, “The Rise of the Platform Marketer,” released in 2015 by Wiley Publishing. John is a graduate of Franklin and Marshall College and lives in Wellesley, MA.