John serves as Chief Product & Data Officer for Merkle and Global President of M1 globally for the Dentsu Aegis Network. M1 is the network's global platform for 100% people-based insights, planning, activation, and measurement. John leads the organization charged with the strategy, innovation, development, product management, rollout, and support of the product across all of the network's agency brands worldwide.
John has more than 20 years of experience in management consulting, digital media, and CRM. He joined Merkle in 2008 and served in a number of leadership roles, including: Chief Product and Data Officer, where he was responsible for the development of global products and solutions across industries; Chief Strategy Officer, where he was responsible for Merkle’s global growth strategy; General Manager of Vertical Markets, where he was responsible for growing Merkle’s industry practices while strategically advising many Fortune 500 brands including DIRECTV, GEICO, Disney, AARP, and MetLife; and Vertical Leader for Merkle’s Healthcare, Life Sciences, Insurance, Wealth Management, Travel, Media, and Entertainment client teams.
Prior to Merkle, John played executive roles in marketing, distribution, and technology in Liberty Mutual’s Personal Markets division. He was previously a member of CapGemini’s CRM Strategy practice. John began his agency career in account management and strategic planning with Young and Rubicam, Rapp Collins, and iXL/Razorfish.
John is a frequent conference speaker and contributor to industry publications including AdExchanger, DM News, and Ad Age. He is also co-author of the book on digital media trends, “The Rise of the Platform Marketer,” released in 2015 by Wiley Publishing and available from top online booksellers.
John is a graduate of Franklin and Marshall College and lives in Wellesley, MA.