We've all seen how today's travelers have changed their behavior. They've got a remarkably short adoption curb for digital technology like mobile devices and social media, and they've rapidly come to rely on digital interactions when they shop for tickets, book flights and manage and optimize their travel plans.
Some companies are surfing the digital wave right alongside their customers. Disney's MyMagic+ product, for example, leads the industry when it comes to connecting visitors with travel-related activities that used to be handled offline. We see digital interactions becoming an increasingly critical piece of the puzzle and observe that consumers' initial and primary brand experiences are centering on the mobile device.