Jordan Cardonick is a VP leading our Performance Media Analytics Capability and helping our clients find creative solutions to optimize and grow their performance through digital channels (Search, Programmatic, Social, E-mail, Video) and beyond. Jordan has been at Merkle for over a decade and has supported a wide range of industries including Financial Services, Retail, Travel, Insurance, High Tech and B2B with an emphasis on leveraging analytics and data to drive business value.
Jordan's Articles, Blog Posts, Webinars and More
Digital Data Dilemma: Deep Insights in a Changing Marketplace
With the rise in consumer privacy and the impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third- party cookies.
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Audience-Led Marketing in the Google Marketing Platform
Google Marketing Platform (GMP) offers several opportunities for the onboarding, creation, analysis, and activation of audiences. Here's what marketers need to know.
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Identity-Based Advertising in the Google Platform: Best Practices for First-Party Data
With increasing privacy regulations, transparency demands and the phase out of the third-party cookie, a media strategy built upon person-level identity is a top priority.
Journey Interrupted—Driving Engagement in a “Broken” Funnel
Understanding the customer journey has always been key in unlocking the value of marketing. But as COVID-19 impacts our nation, consumers’ engagement and buying habits are evolving and throwing marketers’ bulletproof plans into chaos.
Using Analytics to Fuel Your Recovery Strategy
As we continue to move forward during these uncertain times, organizations can start shifting funding to those areas that will aid in fast tracking data points and insights.
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Data and Analytics
Integrate Your Tech Stack to Make The Most Of ABM
B2B marketers must confront a crowded ad and martech ecosystem, one with many players vying for brands’ business. How should B2B marketers think about reconciling multiple data sources, media sources, and analytics platforms to understand how to optimize their account-based marketing (ABM) strategies?
How to Best Socialize Media and Brand Reporting
Getting reporting right will save an organization time and effort in extra analysis and trying to piece different stories together. Learn how to present reporting efficiently.
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Data and Analytics
How To Interpret And Measure KPIs In The New Age Of Marketing
As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue
Finding the Why: Understanding Rate vs. Mix in Your Data
If you envision two major reasons for change (rate vs. mix) in the digital world, you can use data to inform where you should start by limiting your options as opposed to looking at everything simultaneously.
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Data and Analytics
