Jordan's Articles, Blog Posts, Webinars and More
How To Interpret And Measure KPIs In The New Age Of Marketing
As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue
Finding the Why: Understanding Rate vs. Mix in Your Data
If you envision two major reasons for change (rate vs. mix) in the digital world, you can use data to inform where you should start by limiting your options as opposed to looking at everything simultaneously.
