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Jordan Cardonick

Sr. Director, Analytics

Jordan's Articles, Blog Posts, Webinars and More

Integrate Your Tech Stack to Make The Most Of ABM

B2B marketers must confront a crowded ad and martech ecosystem, one with many players vying for brands’ business. How should B2B marketers think about reconciling multiple data sources, media sources, and analytics platforms to understand how to optimize their account-based marketing (ABM) strategies? ​

Reporting efficiently

How to Best Socialize Media and Brand Reporting

Getting reporting right will save an organization time and effort in extra analysis and trying to piece different stories together. Learn how to present reporting efficiently.