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Jordan Cardonick

Senior Manager, Analytics & Decision Support, Merkle | IMPAQT

Jordan's Articles, Blog Posts, Webinars and More

How To Interpret And Measure KPIs In The New Age Of Marketing

As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue

Understanding rate vs. mix in your data

Finding the Why: Understanding Rate vs. Mix in Your Data

If you envision two major reasons for change (rate vs. mix) in the digital world, you can use data to inform where you should start by limiting your options as opposed to looking at everything simultaneously.