Jordan Cardonick is a VP leading our Performance Media Analytics Capability and helping our clients find creative solutions to optimize and grow their performance through digital channels (Search, Programmatic, Social, E-mail, Video) and beyond. Jordan has been at Merkle for over a decade and has supported a wide range of industries including Financial Services, Retail, Travel, Insurance, High Tech and B2B with an emphasis on leveraging analytics and data to drive business value.
Beth Sanville, Shirli Zelcer, Jordan Cardonick |
Published on: Apr 14, 2020
Understanding the customer journey has always been key in unlocking the value of marketing. But as COVID-19 impacts our nation, consumers’ engagement and buying habits are evolving and throwing marketers’ bulletproof plans into chaos.
Krish Sailam, Jordan Cardonick |
Published on: Aug 05, 2019
B2B marketers must confront a crowded ad and martech ecosystem, one with many players vying for brands’ business. How should B2B marketers think about reconciling multiple data sources, media sources, and analytics platforms to understand how to optimize their account-based marketing (ABM) strategies?
Jordan Cardonick |
Published on: Feb 12, 2018
If you envision two major reasons for change (rate vs. mix) in the digital world, you can use data to inform where you should start by limiting your options as opposed to looking at everything simultaneously.