Jordan's Articles, Blog Posts, Webinars and More
Integrate Your Tech Stack to Make The Most Of ABM
B2B marketers must confront a crowded ad and martech ecosystem, one with many players vying for brands’ business. How should B2B marketers think about reconciling multiple data sources, media sources, and analytics platforms to understand how to optimize their account-based marketing (ABM) strategies?
How to Best Socialize Media and Brand Reporting
Getting reporting right will save an organization time and effort in extra analysis and trying to piece different stories together. Learn how to present reporting efficiently.
How To Interpret And Measure KPIs In The New Age Of Marketing
As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue
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Finding the Why: Understanding Rate vs. Mix in Your Data
If you envision two major reasons for change (rate vs. mix) in the digital world, you can use data to inform where you should start by limiting your options as opposed to looking at everything simultaneously.
Topics:
Data and Analytics
Implications of Big Data Evolution on Marketing
Aligning KPIs to Goals and Objectives
With the explosion of metrics, we have the opportunity to start leveraging more metrics as primary KPIs to measure campaign success.
Topics:
Data and Analytics
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Digital Strategy
