Jordan Cardonick

Senior Manager, Analytics & Decision Support, Merkle | IMPAQT

Jordan's Articles, Blog Posts, Webinars and More

Understanding rate vs. mix in your data

Finding the Why: Understanding Rate vs. Mix in Your Data

If you envision two major reasons for change (rate vs. mix) in the digital world, you can use data to inform where you should start by limiting your options as opposed to looking at everything simultaneously.

Implications of Big Data Evolution on Marketing