Jordan Cardonick is a VP leading our Performance Media Analytics Capability and helping our clients find creative solutions to optimize and grow their performance through digital channels (Search, Programmatic, Social, E-mail, Video) and beyond. Jordan has been at Merkle for over a decade and has supported a wide range of industries including Financial Services, Retail, Travel, Insurance, High Tech and B2B with an emphasis on leveraging analytics and data to drive business value.
Jordan's Articles, Blog Posts, Webinars and More
Identity-Based Advertising in the Google Platform: Best Practices for First-Party Data
With increasing privacy regulations, transparency demands and the phase out of the third-party cookie, a media strategy built upon person-level identity is a top priority. And with Google at the center of most brand’s ad tech, it is essential to know how to run an effective person-based media strategy in the Google Marketing Platform.
Join Merkle experts that work across audience strategy and across the Google stack to understand how data, analytics, Google and media come together to drive high performing media programs based on owned customer data.
Journey Interrupted—Driving Engagement in a “Broken” Funnel
Understanding the customer journey has always been key in unlocking the value of marketing. But as COVID-19 impacts our nation, consumers’ engagement and buying habits are evolving and throwing marketers’ bulletproof plans into chaos.
A March 2020 survey from Dentsu Aegis Network on consumer spending since COVID-19 reported that 66% of consumers felt more cautious about how they spend their money.
Using Analytics to Fuel Your Recovery Strategy
Integrate Your Tech Stack to Make The Most Of ABM
How to Best Socialize Media and Brand Reporting
How To Interpret And Measure KPIs In The New Age Of Marketing
Finding the Why: Understanding Rate vs. Mix in Your Data
