We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Jose Cebrian

Senior Vice President Digital Messaging
Jose Cebrian

Jose is the Senior Vice President of Digital Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile. Prior to Acxiom, Jose held roles as a Marketing Director in Gartner’s Strategic Sourcing practice, an Engagement Manager at Q2 Technologies, and an Account Director at Agency.com. He graduated from Middlebury College where he majored in International Politics and Economics, and holds an MBA from the University of Connecticut where he focused on Finance and Marketing. Jose is a contributor to the 2009 book Reinventing Interactive and Direct Marketing by Stan Rapp.

Jose's Articles, Blog Posts, Webinars and More

Managing the stack: Analytics, data management and the new era of marketing

Analytics tools aren't just another level of your martech stack. Contributor Jose Cebrian argues that they should be interwoven throughout the technologies used in the marketing process.

Remarketing Best Practices

As the amounts of customer data, devices, and potential brand touchpoints increase, marketers can gain an edge by integrating their approach to data, content design, and cross-channel delivery.

Most marketers know that abandoned shopping cart emails, for example, regularly achieve 50%+ open rates. However, Jose Cerbian, SVP Digital Messaging, will discuss triggers can be applied far beyond the abandoned shopping cart.