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Jose Cebrian

Vice President and General Manager, Email and Mobile Messaging
Jose Cebrian

Jose is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile. Prior to Acxiom, Jose held roles as a Marketing Director in Gartner’s Strategic Sourcing practice, an Engagement Manager at Q2 Technologies, and an Account Director at Agency.com. He graduated from Middlebury College where he majored in International Politics and Economics, and holds an MBA from the University of Connecticut where he focused on Finance and Marketing. Jose is a contributor to the 2009 book Reinventing Interactive and Direct Marketing by Stan Rapp.

Jose's Articles, Blog Posts, Webinars and More

Martech + ad tech, part 2: Connected data and people-based marketing

Contributor Jose Cebrian lays out a vision of true customer-focused marketing and advertising and explains how technology makes the effort possible.

Martech + Ad tech, Part 1: The tools to transform insight into action

Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.

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7 steps to help you prepare for a marketing cloud/email service provider transition

When making a move to a new provider of butt or email services, the number one consideration is to leave yourself enough time to administer the procurement process and create an orderly transition. For large companies, a migration tends to include several interconnected dependencies and systems.