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Jose Cebrian

EVP, Vertical Lead, Automobility, Travel, and Entertainment, Merkle
Jose Cebrian

Jose Cebrian leads the Automobility, Travel, and Entertainment verticals at Merkle. He is passionate about delivering outcomes for clients by bringing the best of Merkle to meet clients’ needs. He has 25+ years experience  in media, CRM, and technology across multiple industries. Jose has been at Merkle for seven years and held prior roles including SVP, Consulting and Strategy as well as SVP, Digital Messaging.  

Before joining Merkle, Jose held roles at Acxiom, Gartner, and AGENCY.COM. He is frequent writer and public speaker, including hosting the Merkle podcast, Inside Job: Making CX work.

Jose's Articles, Blog Posts, Webinars and More

Articles We suggest...

Three Areas of Investment for Marketers in Q4 2020

To find new customers and keep current customers loyal, we’ve seen brands adopt inventive approaches, such as offering new services (online ordering, curbside pick-up or home delivery) and changing the way they interact with their customers (channels, content, messaging, etc.).
Webinars We suggest...

Innovations and Gaps in Customer Engagement during COVID-19

Join Merkle experts Yara Lutz and Jose Cebrian as they discuss the kinds of innovations and investments that better serve consumers in their “new normal,” the gaps revealed along the way, and some highlights and outliers across industries.
Blog We suggest...

How Salesforce Marketing Cloud Can Solve Complex Business Challenges

The boundless potential of data and technology has inspired today’s marketing leaders to set large goals for their enterprises. Marketing leaders are constantly innovating to bring experiences that attract, retain, and grow more valuable customer relationships.
Topics: Email
Webinars We suggest...

The Pulse of Customer Engagement (Q1 2020)

After over 30 years of being entrenched in our clients’ CRM aspirations and achievements, there’s certainly no pretending that customer engagement is easy. It requires the orchestration of strategy, data, advanced analytics, technology, campaign executions, and performance management.
Articles We suggest...

Key Insights to Inform the Future of Your CRM

With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve.
Webinars We suggest...

Getting Together for the Holidays

Holiday promotions are as much a part of the season to retailers and shoppers as candy canes, the Macy’s parade, and reruns of It’s a Wonderful Life. But are retailers fully leveraging their holiday promotions to develop ongoing customer relationships that pay off long-term?
Webinars We suggest...

Remarketing Best Practices

As the amounts of customer data, devices, and potential brand touchpoints increase, marketers can gain an edge by integrating their approach to data, content design, and cross-channel delivery. Most marketers know that abandoned shopping cart emails, for example, regularly achieve 50%+ open rates.
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