Jose is the Senior Vice President of Digital Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile. Prior to Acxiom, Jose held roles as a Marketing Director in Gartner’s Strategic Sourcing practice, an Engagement Manager at Q2 Technologies, and an Account Director at Agency.com. He graduated from Middlebury College where he majored in International Politics and Economics, and holds an MBA from the University of Connecticut where he focused on Finance and Marketing. Jose is a contributor to the 2009 book Reinventing Interactive and Direct Marketing by Stan Rapp.
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Better personalization: The intersection of AI, automation and marketing
Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today.
Holiday promotions are as much a part of the season to retailers and shoppers as candy canes, the Macy’s parade, and reruns of It’s a Wonderful Life. But are retailers fully leveraging their holiday promotions to develop ongoing customer relationships that pay off long-term? Or are they focusing too narrowly on short-term incremental sales?
Jose Cebrian | Published
on: Aug 15, 2018
As the amounts of customer data, devices, and potential brand touchpoints increase, marketers can gain an edge by integrating their approach to data, content design, and cross-channel delivery. Most marketers know that abandoned shopping cart emails, for example, regularly achieve 50%+ open rates.