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Jose Cebrian

Senior Vice President, Marketing Strategy
Jose Cebrian

Jose Cebrian is Senior Vice President, Marketing Strategy at Merkle where he helps companies leverage consumers insights to develop marketing plans across digital and addressable channels. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile.

Jose's Articles, Blog Posts, Webinars and More

Key Insights to Inform the Future of Your CRM

With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. In this article, Jose Cebrian will touch on the best ways to harness customer data and how to utilize that data across multiple channels, deepening the connection between marketers and customers.

On the Road to Advanced Personalization

How the right data and channel strategies are bringing marketers and customers closer, according to a new survey from Merkle

Webinars We suggest...

Getting Together for the Holidays

Holiday promotions are as much a part of the season to retailers and shoppers as candy canes, the Macy’s parade, and reruns of It’s a Wonderful Life. But are retailers fully leveraging their holiday promotions to develop ongoing customer relationships that pay off long-term?
Webinars We suggest...

Remarketing Best Practices

As the amounts of customer data, devices, and potential brand touchpoints increase, marketers can gain an edge by integrating their approach to data, content design, and cross-channel delivery. Most marketers know that abandoned shopping cart emails, for example, regularly achieve 50%+ open rates.