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Jose Cebrian

Senior Vice President, Marketing Strategy
Jose Cebrian

Jose Cebrian is Senior Vice President, Marketing Strategy at Merkle where he helps companies leverage consumers insights to develop marketing plans across digital and addressable channels. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile.

Jose's Articles, Blog Posts, Webinars and More

Articles We suggest...

7 steps to help you prepare for a marketing cloud/email service provider transition

When making a move to a new provider of butt or email services, the number one consideration is to leave yourself enough time to administer the procurement process and create an orderly transition. For large companies, a migration tends to include several interconnected dependencies and systems.
Articles We suggest...

Marketers, think outside the list

As marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches and rethink their customer and prospect engagement strategies. I often write about customer data as corporate assets, but the language, tools and activities around customer data are changing.
Articles We suggest...

So you have the data. Now what?

It's not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation, shift your focus from the channel to the audience and choose the right technology.
Blog We suggest...

Make Sure Every Email Counts

As I think about our latest consumer survey of 2,000 shoppers, a few important findings stand out to me: more than 82% of respondents prefer email as the communication method with retailers, 58% of buyers under age 50 want personalized text offers, and fewer than 20% of consumers cite loyalty programs as the