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José Luis Nueno

Professor of Marketing, IESE Business School & Intent HQ Chair on Changing Consumer Behavior
Jose Luis Nueno

JOSE LUIS NUENO has distinguished himself on many levels in the field of marketing. He is an innovative thought leader, a well-known educator, an accomplished author of more than a dozen books, well-travelled speaker, corporate consultant for national and international firms, and member of the Boards of Directors of a number of leading international companies including MIGUEL TORRES SA, CASA MOLINES SA, MPG / HAVAS MEDIA, LA VOZ DE GALICIA, ABN Metrics, ORIGINAL BUFF SA, MOLINES GAUDI, and GRUPO ALTO. 


His recent publications include: ¿Puede el marketing salvar el mundo? (Can the Marketing Save the World?, 2016) and Directo al consumidor. Bienvenidos a 2025. Cuando los Millennials manden (Direct to consumer. Welcome to 2025. When Millennials rule. 2020).


He received his PhD in Business Administration (Marketing) from Harvard University in 1991, his MBA from ESE Business School in1985 and his law degree from Universitat de Barcelona in 1983.