We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Josh Herman

Senior Vice President, Data Products
Josh Herman

Josh Herman, Senior Vice President, Data Products, Merkle Inc., leads the consumer and B2B marketing data product strategy and management for DataSource and Merkle’s data product portfolio. DataSource is the leading marketing data provider, enabling omni-channel, addressable marketing utilizing integrated data covering over 240MM U.S. adults. Prior to Merkle, Josh served as Global Director, Data Driven Marketing & Analytic Technology and was the ‘CIO Award’ winner for Kimberly-Clark Corporation, where he led technology strategy for CRM, ad tech, and analytic platforms. Josh was previously VP of Partner and Product Strategy for Acxiom Corporation. His responsibilities there included business development for multichannel marketing applications in mobile, TV, online media, email and print channels. As one of the creators of the household segmentation system Personicx, he also develops marketing applications leveraging Personicx across different industries and business applications. more. Josh has been recognized as one of American Demographics magazine’s “25 most influential people on the demographic landscape in the past 25 years.”

Josh's Articles, Blog Posts, Webinars and More

Data Privacy

Demystifying the California Consumer Privacy Act: What You Need to Know

Before getting sucked into the vortex of parsing legalese, it’s helpful to strip the digital varnish off the California Consumer Privacy Act and just look at the business principles involved.