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Julia Leyrer

Marketing Analyst, Loyalty Services Group

Julia's Articles, Blog Posts, Webinars and More

3 Musts for Retailers This Back to School Season

Back to school season is upon us and retailers are getting ready for what is expected to be a stronger consumer spending year. As you prepare for the season, carefully think about how to best use your loyalty program to keep your customers choosing your brand while shopping. Consider these three ways to reach your goals this season:

Keeping Up With Today's Evolving Loyalty Demands

Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are increasingly rising, and data-driven customer retention is a key area filled with untapped growth potential. But loyalty marketing is evolving and is more intricate than just offering discounts to existing customers.

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