Julia Stern is a Senior Strategic Analyst at Merkle, serving the Healthcare and Nonprofit teams. Julia has worked on a wide variety of products, from pharmaceuticals to Play-Doh, and now merges her Art History and creative agency backgrounds to provide consumer insights, journeys, and testing for several email and direct mail campaigns. An avid reader and podcast fan, Julia is constantly on the lookout for fresh ideas to incorporate into her writing.
Julia Stern |
Published on: Nov 30, 2018
In attempts to be more relatable, brands are focusing on developing personalities and purposes, while sweeping activities like data collection under the rug. The problem becomes magnified when it involves healthcare companies – organizations that trade in some of the most sensitive and intimate information.